Our retail and e-commerce team is comprised of approximately 20 lawyers. We work for both local and international retail companies with brick-and-mortar and online stores, often acting as sales mediators for the Czech Republic and Slovakia. We have engaged in over one hundred e-commerce projects, many of which have involved legally complicated and regulated areas and required a comprehensive approach or completely innovative legal solutions.
From the perspective of law, the retail area includes not only the assessment of unfair business practices and consumer discrimination, complaints procedures, the offer and sale of goods outside the usual business premises, the sending of commercial and marketing communication, consumer and marketing competitions, benefits and other loyalty programmes, but also the regulation of significant market power, price-setting and client-supplier relations. The duty to inform customers imposed on businesses is also significant and includes the extensive and highly complex issue of product labelling, packaging or labels, and correct set-up of the pricing policy (especially discount promotions and recommended prices). The fight against counterfeits or industrial property rights conflicts can also be part of solutions for businesses in the area of retail.
E-commerce is closely related to retail. It is unimaginable without perfectly functioning processes and a platform. The platform must be built on contractual documentation for the creation of IT solutions, including its design; proper business terms and conditions for the provision of online services and a complaints policy; a proper data processing policy; suitable payment solutions; protected trademarks and registered designations. The possibility of out-of-court settlement of consumer disputes should also be taken into account. A number of e-commerce projects face significant sector-specific legal regulation, the assessment of which requires expert assessment in numerous areas of law.
It is necessary to correctly and functionally set all e-commerce processes to make them compliant with the applicable legislation and help eliminate the risk of frequent inspections and potential fines.
In the long run, we particularly focus on the following areas:
We also address all of the above topics in our professional publications, lectures and on our blog: https://www.havelpartners.blog/dusevni-vlastnictvi/.