The largest Czech and Slovak law firm HAVEL & PARTNERS has expanded its marketing and sales team with two new senior members who will participate in the development of the firm’s digital strategy. Sandra Matušková, who previously worked at the leading digital agency Adexpres, has taken on the position of senior online specialist. The new senior BD & data analyst is Miroslav Hyrman, who previously held a similar position at Allan S. Lolly & Associates APC in the USA and mentored several start-ups, including for Microsoft.

“We keep track of new trends and get inspired by the best international law firms, global consulting firms and private banks. This also applies to digitisation, which has gained pace in connection with the crisis,” says Jaroslav Havel, the firm’s founder and managing partner. “But even before the crisis, we agreed with Sandra and Miroslav to cooperate in the implementation and further development of our group’s digital strategy. I see marketing and other related activities as an important and integral part of the success of any company. Since the beginning, my partners and I have built this firm as a strong and dynamic company, where we were not afraid to invest much more effort and resources in marketing than was then usual in the Czech Republic and Slovakia. Our extraordinary growth has confirmed that we have made good investments. An enormous advantage now is our size that allows us to do marketing at the top international level with our own internal team. This now also applies to the implementation of our digital strategy, the first results of which we are already seeing in the transformation of the economy since March 2020,” adds Jaroslav Havel.

Sandra Matušková graduated in media communication from Jan Amos Komenský University in Prague. In more than ten years of her practice in online marketing, she worked, for example, at H1.cz and as a Programmatic Consultant at Adexpres. As a member of the marketing team, Sandra will be responsible for all matters relating to online marketing, including the development of social networks and the blog, website optimisation and other activities strengthening the HAVEL & PARTNERS brand.

Miroslav Hyrman graduated in political science and international relations from the CERVO Institute. Before joining HAVEL & PARTNERS, he worked at Allan S. Lolly & Associates APC in the United States and mentored several startups, including for Microsoft. As a member of the the marketing team, he will be primarily in charge of data analytics, including market analyses, business reporting and will also be responsible for the further development of the CRM system.